The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Harley-Davidson 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Annual Report
Interface 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Interface Category: Brand and Corporate Identity Design / Annual Report
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
My Mom's Going To Kill Me
Agency: BBDO / Atlanta
Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao
Agency: Golo Publicidade / Maputo
Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech
Agency: Goodby, Silverstein & Partners / San Francisco
Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns
Agency: Young & Rubicam / Miami
Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pass Cards
Agency: Brokaw / Cleveland
Client: RTA Category: Package Design / Commercial Product Packaging
Essentials
Agency: Dew Gibbons / London
Client: Boots the Chemist Category: Package Design / Commercial Product Packaging
Limited Editions - Carlton
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Clearly Canadian 2002
Agency: karacters design group / Vancouver
Client: Clearly Canadian Beverage Corporation Category: Package Design / Commercial Product Packaging
Smart Water
Agency: Lloyd (+ co) / New York
Client: Energy Brands Category: Package Design / Commercial Product Packaging
Gucci Eau de Parfum
Agency: Lloyd (+ co) / New York
Client: Gucci Parfum Category: Package Design / Commercial Product Packaging
Packaging
Agency: Powell / New York
Client: Rheingold Brewing Company Category: Package Design / Commercial Product Packaging
Fresh Soup
Agency: Taxi Studio Ltd. / Bristol
Client: Somerfield Category: Package Design / Commercial Product Packaging
Yummy In My Tummy
Agency: Taxi Studio Ltd. / Bristol
Client: Somerfield Category: Package Design / Commercial Product Packaging
Kubu
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Gabriel Shock Absorbers Category: Package Design / Commercial Product Packaging
Can Pull
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Package Design / Commercial Product Packaging
Vitamins
Agency: Turner Duckworth / London
Client: Marks & Spencer Category: Package Design / Commercial Product Packaging
Natural High
Agency: Turner Duckworth / London
Client: Superdrug Category: Package Design / Commercial Product Packaging
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Fridge
Agency: Ambience D'Arcy / Mumbai
Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson 2001 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03055D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Interface
Title:
Interface 2001 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03056D
Award:
2003 Advertising Merit Award
Agency:
BusinessVoice / Toledo
Client:
Toledo Towing
Title:
On Hold Messaging
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03009G
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Fine Living
Title:
Island Event
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03010G
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Track
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03011G
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Greatest Auto Dealer Commercial of All Time
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03012G
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03013G
Award:
2003 Advertising Merit Award
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
Taken UFO Photo
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03014G
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
If you can read this...
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03015G
Award:
2003 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Chauffeur
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03248A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ford Germany
Title:
Door Lock Promotion
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03249A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
South Auckland Health Foundation
Title:
Incubator
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03250A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03251A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Gary Player Country Club
Title:
Golf Ball
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03252A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Save the Children
Title:
My Mom's Going To Kill Me
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03347A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Crime Reports
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03348A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Movie
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03349A
Award:
2003 Advertising Merit Award
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Pyramid
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03350A
Award:
2003 Advertising Merit Award
Agency:
Golo Publicidade / Maputo
Client:
Red Cross Mozambique
Title:
Joao
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03351A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
The ALS Association
Title:
Lou Gehrig's Speech
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03352A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Contergan
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03353A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Benoxaprofen
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03354A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Small Feeble Race
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03355A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Smart Bombs
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03356A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
American Police Museum
Title:
Toy Guns
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03357A
Award:
2003 Design Merit Award
Agency:
Brokaw / Cleveland
Client:
RTA
Title:
Pass Cards
Category:
Package Design / Commercial Product Packaging
Annual ID:
03100D
Award:
2003 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Boots the Chemist
Title:
Essentials
Category:
Package Design / Commercial Product Packaging
Annual ID:
03101D
Award:
2003 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Limited Editions - Carlton
Category:
Package Design / Commercial Product Packaging
Annual ID:
03102D
Award:
2003 Design Merit Award
Agency:
karacters design group / Vancouver
Client:
Clearly Canadian Beverage Corporation
Title:
Clearly Canadian 2002
Category:
Package Design / Commercial Product Packaging
Annual ID:
03103D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
Energy Brands
Title:
Smart Water
Category:
Package Design / Commercial Product Packaging
Annual ID:
03104D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
Gucci Parfum
Title:
Gucci Eau de Parfum
Category:
Package Design / Commercial Product Packaging
Annual ID:
03105D
Award:
2003 Design Merit Award
Agency:
Powell / New York
Client:
Rheingold Brewing Company
Title:
Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
03106D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Somerfield
Title:
Fresh Soup
Category:
Package Design / Commercial Product Packaging
Annual ID:
03107D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Somerfield
Title:
Yummy In My Tummy
Category:
Package Design / Commercial Product Packaging
Annual ID:
03108D
Award:
2003 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Gabriel Shock Absorbers
Title:
Kubu
Category:
Package Design / Commercial Product Packaging
Annual ID:
03109D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Can Pull
Category:
Package Design / Commercial Product Packaging
Annual ID:
03110D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Marks & Spencer
Title:
Vitamins
Category:
Package Design / Commercial Product Packaging
Annual ID:
03111D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Superdrug
Title:
Natural High
Category:
Package Design / Commercial Product Packaging
Annual ID:
03112D
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O Boticario Perfumes
Title:
O Boticario Portal
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03197N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne / Tokyo
Client:
Nestle Japan
Title:
Nestle Giftworld
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03198N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
President's Choice
Title:
President's Choice Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03199N
Award:
2003 Interactive Merit Award
Agency:
Think Tank 3 / New York
Client:
MXYPLYZYK
Title:
MXYPLYZYK
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03200N
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03404A
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Fish, Emperor's New Clothes, Birds
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03405A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Journey, Digital Crime Fighting, Wind
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03406A
Award:
2003 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Sil Red Chilli Sauce
Title:
Fridge
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03098A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03099A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03100A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03101A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Fishnets
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03102A
